{"id":2695,"date":"2025-06-06T12:10:49","date_gmt":"2025-06-06T16:10:49","guid":{"rendered":"https:\/\/www.gabrielstechnology.com\/blog\/?p=2695"},"modified":"2025-06-06T12:10:49","modified_gmt":"2025-06-06T16:10:49","slug":"what-agents-brokers-need-to-know-now","status":"publish","type":"post","link":"https:\/\/www.gabrielstechnology.com\/blog\/market-trends-agent-broker-insights\/what-agents-brokers-need-to-know-now\/","title":{"rendered":"What Agents &#038; Brokers Need to Know Now"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As the national residential real estate landscape enters this newest phase, agents and brokers need to adjust fast. Most notably, for the first time in over a decade,<\/span><a target=\"_blank\" href=\"https:\/\/nypost.com\/2025\/05\/30\/real-estate\/for-the-first-time-in-12-years-home-sellers-outnumber-buyers\/?utm_source=chatgpt.com\" rel=\"noopener nofollow\"> <span style=\"font-weight: 400;\">home sellers now outnumber buyers<\/span><\/a><span style=\"font-weight: 400;\">. Steadily increasing mortgage rates, shifting affordability, and evolving consumer behavior are reshaping the dynamics that have fueled the post-pandemic housing boom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what\u2019s happening \u2014 and how real estate professionals can stay ahead of it.<\/span><\/p>\n<h2><b>Mortgage Rates Are High \u2014 So Lead With Strategy, Not Urgency<\/b><\/h2>\n<p><a target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/goldman-sachs-us-housing-market-outlook-mortgage-rates-trump-trade-2025-6?utm_source=chatgpt.com\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Goldman Sachs now projects<\/span><\/a><span style=\"font-weight: 400;\"> that 30-year fixed mortgage rates will climb to 6.75% by year-end. Combined with persistently high home prices, this has sidelined many first-time buyers and move-up clients alike.<\/span><\/p>\n<p><b>Agent Advice:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shift your messaging from \u201cbuy now\u201d urgency to \u201clet\u2019s build a plan.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight mortgage buydowns, rate-lock incentives, and creative financing solutions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay connected with lenders who are responsive and transparent \u2014 and bring them into your client conversations earlier.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><b>A Cooling Market Doesn\u2019t Mean a Cold One<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nationally, inventory is increasing \u2014 but in many metros, demand still outpaces supply. Cities like Miami (+9.4%), Austin (+7.2%), and Charlotte (+6.8%) are still seeing strong price appreciation due to local economic drivers, according to this<\/span><a target=\"_blank\" href=\"https:\/\/www.fingerlakes1.com\/2025\/06\/04\/housing-market-summer-2025-forecast\/?utm_source=chatgpt.com\" rel=\"noopener nofollow\"> <span style=\"font-weight: 400;\">June 2025 housing forecast<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Broker Strategy:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Train agents on hyperlocal data \u2014 national headlines don\u2019t always reflect local opportunity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invest in market reports and CMA tools that allow agents to tell a compelling, real-time story.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage agents to publish content or host webinars that position them as trusted local experts.<\/span><\/li>\n<\/ul>\n<h2><b>Policies Are Shifting \u2014 Stay Informed and Proactive<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">From a proposed tax increase on high-end sales in New Jersey (<\/span><a target=\"_blank\" href=\"https:\/\/njrereport.com\/?utm_source=chatgpt.com\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">NJ Real Estate Report<\/span><\/a><span style=\"font-weight: 400;\">) to the<\/span><a target=\"_blank\" href=\"https:\/\/www.politico.com\/news\/2025\/06\/05\/landlord-lobby-will-boost-cuomo-with-2-5m-spend-00389886?utm_source=chatgpt.com\" rel=\"noopener nofollow\"> <span style=\"font-weight: 400;\">landlord-backed PAC support for Andrew Cuomo<\/span><\/a><span style=\"font-weight: 400;\"> in NYC&#8217;s mayoral race, real estate policy is under the spotlight.<\/span><\/p>\n<p><b>What You Can Do:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Join or support your local REALTOR\u00ae association\u2019s advocacy efforts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educate your clients on how proposed policy changes might affect them \u2014 especially luxury sellers or investors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prepare for potential listing or buyer surges ahead of policy changes.<\/span><\/li>\n<\/ul>\n<h2><b>Turn Uncertainty Into Opportunity<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When markets shift, professionals who adapt rise to the top. That means re-engaging your sphere, leaning into digital marketing, and staying close to your data.<\/span><\/p>\n<p><b>Tactical Tips:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launch educational campaigns explaining the new buyer-seller balance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use your CRM to re-engage past leads who may now find more favorable buying conditions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer seller consultations focused on pricing strategies and staging \u2014 presentation is more important in a market with options.<\/span><\/li>\n<\/ul>\n<h2><b>Final Thought<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Markets evolve. Great agents evolve faster \u2014 and they do it with the right tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This moment in the market isn\u2019t a downturn \u2014 it\u2019s a reset. Now is the time to double down on your digital foundation. A modern, high-performing <\/span><a target=\"_blank\" href=\"https:\/\/www.gabrielstechnology.com\/real-estate-brokerage-websites\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">real estate website<\/span><\/a><span style=\"font-weight: 400;\"> positions you as the local authority. A connected <\/span><a target=\"_blank\" href=\"https:\/\/www.gabrielstechnology.com\/real-estate-crm\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">real estate CRM<\/span><\/a><span style=\"font-weight: 400;\"> keeps your pipeline warm and your follow-up tight. And dedicated <\/span><a target=\"_blank\" href=\"https:\/\/www.gabrielstechnology.com\/single-property-websites\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">single property websites <\/span><\/a><span style=\"font-weight: 400;\">help listings stand out when inventory rises and competition intensifies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For brokers and agents who embrace strategy over pressure, who educate rather than sell, and who leverage technology to stay visible and valuable \u2014 2025 offers real opportunity.<\/span><\/p>\n<p style=\"text-align: center;\">Read More About <a target=\"_blank\" href=\"https:\/\/www.gabrielstechnology.com\/\" rel=\"noopener\">Real Estate<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the national residential real estate landscape enters this newest phase, agents and brokers need to adjust fast. Most notably, for the first time in over a decade, home sellers now outnumber buyers. Steadily increasing mortgage rates, shifting affordability, and evolving consumer behavior are reshaping the dynamics that have fueled the post-pandemic housing boom. Here\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trends-agent-broker-insights"],"_links":{"self":[{"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/posts\/2695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/comments?post=2695"}],"version-history":[{"count":0,"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/posts\/2695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/media?parent=2695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/categories?post=2695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/tags?post=2695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}