{"id":2717,"date":"2025-06-19T11:49:07","date_gmt":"2025-06-19T15:49:07","guid":{"rendered":"https:\/\/www.gabrielstechnology.com\/blog\/?p=2717"},"modified":"2025-06-19T11:49:07","modified_gmt":"2025-06-19T15:49:07","slug":"what-real-estate-agents-should-be-doing-right-now","status":"publish","type":"post","link":"https:\/\/www.gabrielstechnology.com\/blog\/market-trends-agent-broker-insights\/what-real-estate-agents-should-be-doing-right-now\/","title":{"rendered":"What Real Estate Agents Should Be Doing Right Now"},"content":{"rendered":"

For agents navigating the 2025 market, the biggest shift isn\u2019t in who\u2019s buying, it\u2019s in who\u2019s choosing to rent.<\/span><\/p>\n

The Buyer Timeline is Stretching. The Renter Market is Accelerating.<\/span><\/p>\n

Thanks to high mortgage rates, stubborn home prices, and tight inventory, more would-be buyers are hitting pause\u2014and opting to rent in the suburbs instead. This trend isn\u2019t just anecdotal. In markets across the U.S., suburban rental demand has surged, with some areas seeing a<\/span> 50% increase in rental listings<\/span><\/a> compared to five years ago.<\/span><\/p>\n

For real estate professionals, the question isn\u2019t whether this shift is happening. The question is: how are you positioning yourself to win in this new environment, both now and long-term?<\/span><\/p>\n

Meet the \u201cForever Renters\u201d (and Your New Clients)<\/strong><\/h2>\n

Today\u2019s suburban renter isn\u2019t always waiting for the right time to buy. Many are choosing to rent long-term, even when they have the means to purchase. This decision is driven by a mix of lifestyle preferences, a desire for mobility, remote work flexibility, as well limitations on how far their dollar can go in today\u2019s market.<\/span><\/p>\n

In fact, the concept of \u201c<\/span>rentvesting<\/span><\/a>\u201d\u2014renting where you want to live while buying where it\u2019s more affordable\u2014is gaining traction with millennial and Gen Z buyers. Meanwhile, institutional investors and builders continue to expand build-to-rent neighborhoods in high-growth suburban areas.<\/span><\/p>\n

What Smart Agents and Brokers Are Doing Differently<\/strong><\/h2>\n

Here\u2019s how top-performing professionals are turning this market shift into opportunity:<\/span><\/p>\n

1. Expanding into Rental Representation<\/strong>
\nAgents who have traditionally only served buyers and sellers are missing what could be a steady stream of high-quality rental clients. Representing renters not only fills your pipeline\u2014it builds relationships with future buyers. And with<\/span> half a million more sellers than buyers<\/span><\/a> in today\u2019s market, staying engaged through rentals keeps your business moving.<\/span><\/p>\n

2. Marketing Rentals Like Listings<\/strong>
\nThe bar has been raised. Smart agents are using<\/span> single property websites<\/span><\/a> and dedicated domains to showcase rental properties with high-end visuals and SEO-rich content\u2014just like they would for a for-sale listing. If you aren\u2019t, your competition is.<\/span><\/p>\n

3. Educating Renters = Creating Buyers<\/strong>
\nMany renters still have aspirations to buy. What they need is a trusted advisor. By staying connected through a<\/span> real estate CRM<\/span><\/a> and delivering consistent value via email and insights, you’re the one they\u2019ll turn to when the time comes.<\/span><\/p>\n

4. Using Content to Build Authority<\/strong>
\nThe best brokers and agents\u00a0 are updating their websites with renter-focused content: neighborhood guides, cost comparisons, school zones, and relocation resources. This builds trust, drives traffic, and keeps you top of mind for both rental and resale clients.<\/span><\/p>\n

Final Thought: Don\u2019t Sit Out This Cycle<\/strong><\/h2>\n

Yes, buyer traffic is down. But the need to move, relocate, and rent hasn\u2019t gone away\u2014it\u2019s just taken on a new form. Renters are real clients, and they\u2019re shaping the future of the suburban market.<\/span><\/p>\n

Agents and brokers who adapt now will own the relationships that matter most\u2014both today, and when those renters become tomorrow\u2019s buyers.<\/span><\/p>\n

Read More About Real Estate<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

For agents navigating the 2025 market, the biggest shift isn\u2019t in who\u2019s buying, it\u2019s in who\u2019s choosing to rent. The Buyer Timeline is Stretching. The Renter Market is Accelerating. Thanks to high mortgage rates, stubborn home prices, and tight inventory, more would-be buyers are hitting pause\u2014and opting to rent in the suburbs instead. This trend […]<\/p>\n","protected":false},"author":1,"featured_media":2718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trends-agent-broker-insights"],"_links":{"self":[{"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/posts\/2717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/comments?post=2717"}],"version-history":[{"count":0,"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/posts\/2717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/media\/2718"}],"wp:attachment":[{"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/media?parent=2717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/categories?post=2717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gabrielstechnology.com\/blog\/wp-json\/wp\/v2\/tags?post=2717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}