Explore the latest best practices in real estate marketing and technology. This blog delivers practical insights for real estate brokerages, agents and teams looking to grow their business through IDX-integrated websites, CRM optimization, listing promotion strategies and automated lead generation. Whether you’re building your digital foundation or refining an existing platform, you’ll find actionable tips and strategies to stay competitive in today’s market.
As brokerages grow, something fundamental changes. You’re no longer just selling homes. You’re selling confidence. Buyers and sellers don’t evaluate a large brokerage the same way they evaluate a small one. Scale changes expectations. With more offices, more agents, and more visibility comes a different level of scrutiny. People begin asking questions they may never […]
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When evaluating real estate tech vendors, it’s easy to focus on features: brokerage websites, agent websites, single property websites, and powerful CRM tools — all crucial to your digital strategy. But here’s the truth: even the best technology falls short without the right support behind it. Your brokerage isn’t just buying a product — you’re […]
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Introduction Your brokerage’s digital presence is no longer just a marketing tool — it’s a foundational component of your brand, recruiting strategy, and operational efficiency. The technology you choose affects everything from agent productivity to how your listings appear online to whether potential clients (or agents) choose you over the competition. With dozens of vendors […]
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In today’s shifting real estate market, your tech stack—from your real estate brokerage website and CRM to lead routing and marketing tools—can make or break your performance. Conducting a regular review ensures you’re delivering what agents need, what buyers expect, and what your brand promises. 1. Why Review Your Tech Stack? Recruiting and Retention Top-performing […]
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Nationally, the U.S. housing market in mid-2025 isn’t a full-fledged buyer’s market—but it’s becoming more buyer-friendly than we’ve seen in years. For agents and brokers, this moment is about adapting your digital tools and messaging to meet a new kind of buyer: slower to act, more informed, and increasingly value-driven. Sellers Are Adjusting—And Buyers Know […]
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For agents navigating the 2025 market, the biggest shift isn’t in who’s buying, it’s in who’s choosing to rent. The Buyer Timeline is Stretching. The Renter Market is Accelerating. Thanks to high mortgage rates, stubborn home prices, and tight inventory, more would-be buyers are hitting pause—and opting to rent in the suburbs instead. This trend […]
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In today’s digital-first world, your real estate broker website or real estate agent website is more than just a digital business card—it’s your storefront, your lead magnet, and often your first impression. That’s why brokers and agents are investing in new websites, hoping to stand out and convert more clients online. But not all real […]
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As the national residential real estate landscape enters this newest phase, agents and brokers need to adjust fast. Most notably, for the first time in over a decade, home sellers now outnumber buyers. Steadily increasing mortgage rates, shifting affordability, and evolving consumer behavior are reshaping the dynamics that have fueled the post-pandemic housing boom. Here’s […]
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The real estate industry is no stranger to disruption, but the legal spotlight is now squarely on how listing data is shared and controlled. The outcome of current MLS lawsuits could significantly alter how agents market properties, structure deals, and deliver value to clients—impacting not just listing practices, but also how tools like real estate […]
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With mortgage rates fluctuating between encouraging and intimidating, many buyers find themselves in decision paralysis. As an agent, your role isn’t just to show homes—it’s to translate market conditions into actionable advice your clients can trust. Start with the Numbers As of mid-May 2025, the average 30-year fixed mortgage rate is hovering around 6.81%, according […]
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