Explore the latest best practices in real estate marketing and technology. This blog delivers practical insights for real estate brokerages, agents and teams looking to grow their business through IDX-integrated websites, CRM optimization, listing promotion strategies and automated lead generation. Whether you’re building your digital foundation or refining an existing platform, you’ll find actionable tips and strategies to stay competitive in today’s market.
For agents navigating the 2025 market, the biggest shift isn’t in who’s buying, it’s in who’s choosing to rent. The Buyer Timeline is Stretching. The Renter Market is Accelerating. Thanks to high mortgage rates, stubborn home prices, and tight inventory, more would-be buyers are hitting pause—and opting to rent in the suburbs instead. This trend […]
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As the national residential real estate landscape enters this newest phase, agents and brokers need to adjust fast. Most notably, for the first time in over a decade, home sellers now outnumber buyers. Steadily increasing mortgage rates, shifting affordability, and evolving consumer behavior are reshaping the dynamics that have fueled the post-pandemic housing boom. Here’s […]
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The real estate industry is no stranger to disruption, but the legal spotlight is now squarely on how listing data is shared and controlled. The outcome of current MLS lawsuits could significantly alter how agents market properties, structure deals, and deliver value to clients—impacting not just listing practices, but also how tools like real estate […]
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With mortgage rates fluctuating between encouraging and intimidating, many buyers find themselves in decision paralysis. As an agent, your role isn’t just to show homes—it’s to translate market conditions into actionable advice your clients can trust. Start with the Numbers As of mid-May 2025, the average 30-year fixed mortgage rate is hovering around 6.81%, according […]
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As the 2025 real estate landscape continues to evolve, agents and brokers must stay nimble and strategic to remain competitive. From rising inventory to legal shifts in MLS policy, these five tactical moves can help you guide your clients with confidence—and stay ahead of the curve. 1) Educate Clients on Affordability Dynamics With mortgage rates […]
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In a market marked by mixed signals — with home prices edging up, mortgage rates fluctuating, and new legal challenges shaking up long-standing structures — agents and brokers have a critical opportunity to lead the way for their clients. By staying sharp, nimble, and well-informed, you can not only adapt to the changes but position […]
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As the days get longer and the flowers begin to bloom, spring brings more than just sunshine and fresh air—it marks the unofficial kickoff of the busiest season in real estate. For brokers and agents, this is the moment to shake off the winter slowdown and step into a season full of opportunity, listings, and […]
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When unexpected weather conditions, such as snow in regions that rarely see it or record-breaking cold temperatures, take center stage, real estate agents face unique challenges—and opportunities—in the housing market. While some buyers might be discouraged by the harsh conditions, others may see these unusual circumstances as an opportunity to evaluate properties under extraordinary conditions. […]
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In the face of the devastating fires currently raging in Los Angeles and its surrounding areas, our hearts go out to all those who have been impacted. For many, these fires have caused unimaginable loss—homes, cherished memories, and the sense of safety we all value so deeply. At Gabriels Technology Solutions, we believe in the […]
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As the calendar flips to a new year, it’s time for real estate agents to recharge, refocus, and set the stage for success in the months ahead. Whether you’re a seasoned professional or new to the industry, starting the year strong can set the tone for your business. Here’s how to hit the ground running […]
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