Explore the latest best practices in real estate marketing and technology. This blog delivers practical insights for real estate brokerages, agents and teams looking to grow their business through IDX-integrated websites, CRM optimization, listing promotion strategies and automated lead generation. Whether you’re building your digital foundation or refining an existing platform, you’ll find actionable tips and strategies to stay competitive in today’s market.
The winter months might seem like a slower time for real estate, but they present a golden opportunity to fine-tune your digital marketing strategy and set yourself apart from the competition. With shorter days, fewer listings on the market, and motivated buyers and sellers, leveraging the right tools—like real estate websites, single property websites, and […]
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Navigating through market changes is part of the real estate business. When new competition emerges, maintaining and reinforcing your presence can secure your market share. Here are proven strategies for re-establishing your foothold effectively, leveraging technology like real estate brokerage websites and real estate agent websites, marketing strategies, and real estate CRM tools. Evaluate and […]
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As the year draws to a close, many real estate agents and brokers find themselves in a unique market phase. The holiday season brings a blend of opportunities and challenges. However, with the right approach, this time of year can be one of your most productive periods. Here’s how you can make the most out […]
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In today’s fast-paced real estate market, standing out from the competition is essential for impressing sellers and attracting buyers. A key tool for success is offering single property websites for your listings, and now, with a streamlined process, you can create these websites instantly. Imagine having a live website with all the essential information available […]
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Fall is often considered a transitional period for real estate, offering unique opportunities and challenges for agents and brokers. When the fall season coincides with an election year, the dynamics of the market shift further, creating additional considerations for both sellers and buyers. Understanding these factors and adapting your strategies can give you an edge […]
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The recent drop in interest rates is a game-changer for the real estate market. For months, agents have been navigating a challenging environment with higher rates, but now that rates are finally easing, it’s time to adjust strategies and seize new opportunities. Here’s what you should be doing as an agent to capitalize on this […]
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With the introduction of new buyer/seller representation rules, real estate brokers and agents must not only adjust their practices but should also consider updating their websites as a means of educating buyers and sellers as it pertain to the new regulatory standards. As digital platforms play a critical role in representing agents and brokers online, […]
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As summer winds down and the crisp fall air begins to set in, real estate agents should shift their focus to preparing for the upcoming fall selling season. Fall presents a unique opportunity to close deals before the year ends, with motivated buyers looking to settle in before the holidays. Here are key areas that […]
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In the fast-paced world of real estate, technology plays a pivotal role in driving efficiency, enhancing customer experiences, and gaining a competitive edge. As real estate brokers and marketing executives, it’s crucial to discern between a technology vendor and a technology partner. While both provide technological solutions, their approaches, commitments, and impacts on your business […]
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The residential real estate industry is a dynamic and competitive field where only the best rise to the top. Achieving excellence requires a blend of skills, dedication, and a deep understanding of the market. The recent winners of the prestigious Golden I Awards exemplify what it takes to be at the pinnacle of this industry. […]
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