Explore the latest best practices in real estate marketing and technology. This blog delivers practical insights for real estate brokerages, agents and teams looking to grow their business through IDX-integrated websites, CRM optimization, listing promotion strategies and automated lead generation. Whether you’re building your digital foundation or refining an existing platform, you’ll find actionable tips and strategies to stay competitive in today’s market.
As summer winds down and the crisp fall air begins to set in, real estate agents should shift their focus to preparing for the upcoming fall selling season. Fall presents a unique opportunity to close deals before the year ends, with motivated buyers looking to settle in before the holidays. Here are key areas that […]
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In the fast-paced world of real estate, technology plays a pivotal role in driving efficiency, enhancing customer experiences, and gaining a competitive edge. As real estate brokers and marketing executives, it’s crucial to discern between a technology vendor and a technology partner. While both provide technological solutions, their approaches, commitments, and impacts on your business […]
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In today’s competitive real estate market, standing out is crucial. One effective way to differentiate a property and provide potential buyers with a unique and immersive experience is through a single property website. This digital tool is not just an addition to your marketing arsenal; it is a key component of a comprehensive marketing plan. […]
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The residential real estate industry is a dynamic and competitive field where only the best rise to the top. Achieving excellence requires a blend of skills, dedication, and a deep understanding of the market. The recent winners of the prestigious Golden I Awards exemplify what it takes to be at the pinnacle of this industry. […]
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In recent years, the concept of sustainability has transcended beyond mere buzzwords and emerged as a pivotal factor in various industries. The real estate market, traditionally known for its slow pace of change, is now experiencing a significant shift towards sustainable homes. This transformation is driven by a growing awareness of environmental issues, advancements in […]
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Following up on last week’s conversation about the benefits of blogging for your business and responding to questions about handling it during a busy schedule, today’s post will explore how to use AI to achieve this more efficiently. The digital era has brought about many innovations, and one of the most transformative is the advent […]
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In the digital age, businesses must adapt to ever-changing landscapes to stay relevant and competitive. One of the most effective strategies to achieve this is through blogging. Regularly updated and well-crafted blog content can provide a multitude of benefits, particularly in driving website traffic and enhancing your social media presence. Here’s why blogging is good […]
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Selling homes during the summer can be challenging due to the heat, but with the right strategies, you can make the process smoother and more appealing to potential buyers. Here are some tips to help you sell homes effectively in the summer heat: Highlight Summer-Friendly Features Air Conditioning: Ensure that the AC is in good […]
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As we gather to celebrate Independence Day, we reflect on the values of freedom, independence, and the pursuit of happiness. These principles are deeply intertwined with the American dream of home ownership. Owning a home not only symbolizes financial stability but also significantly enhances our quality of life. This Fourth of July, let’s explore how […]
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The concept of the smart home has transformed from a futuristic fantasy into a present-day reality, fundamentally altering the way buyers approach the home-buying process. With the rapid advancement of technology, smart homes have become a significant factor influencing buyers’ decisions. Here’s an exploration of the profound impact smart homes are having on how buyers […]
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